Food Processing Industry in India

Table of Contents

This article deals with ‘Food Processing Industry in India – UPSC GS3 Notes.’ This is part of our series on ‘Economics’, which is an important pillar of the GS-3 syllabus. For more articles, you can click here.


Food Processing Industry in India

Imagine a farmer named Ramesh from Maharashtra. He grows tomatoes. After harvesting, if Ramesh doesn’t sell them quickly, they will rot. He will lose money, and consumers will pay more for tomatoes in the market.

Now imagine, instead of selling raw tomatoes, Ramesh sells them to a food processing unit that converts them into packaged tomato puree, ketchup, or sun-dried tomatoes. Not only does Ramesh get a better price, but these products reach far-off consumers with a longer shelf life.

This is the power of Food Processing Industry—it acts as a bridge between farmers and consumers, between agriculture and industry.


In simple terms:

  • It means adding value to harvested crops, dairy, fish, meat, or poultry using various techniques.
  • The goal is to make them longer-lasting, more convenient, market-ready, and consumer-friendly.
  • For example:
    • Wheat → Flour → Bread/Biscuits
    • Milk → Cheese / Paneer / Flavored Milk
    • Mango → Mango Juice / Aam Papad
What is Food Processing?
  • Food processing is a sunrise industry, i.e. it has
    1. High growth potential 
    2. High employment potential
  • Food Processing Sector is a Sunrise Sector contributing
    • 1.8% to the total GVA to the country (FY 2021-22)
    • Employing 20 lakh people
    • AAGR of 7.25% (from 2014 to 2022)
    • Estimated market size to touch $535 billion by 2025

Food processing is crucial because it acts as a linkage between agriculture and industry.

  • The Food Processing Industry can generate direct & indirect employment.
  • For example: A new milk processing plant in Punjab creates jobs for dairy farmers, transporters, machine operators, and marketers.

  • Food Processing can help increase farmers’ income and act as the central pillar of doubling farmers’ income.

  • Food Processing helps increase the shelf life of products and contain food inflation during the lean season. 
How can the Food  Processing Industry benefit India

  • In the absence of the food processing industry, farmers are left with no choice but to grow wheat and rice. The development of the Food Processing Industry will lead to crop diversification as it will generate a market for fruits, vegetables, milk, fish, meat, poultry, grain, etc.

  • The gross value addition will increase. E.g., exporting processed mushrooms or fish will fetch more in monetary terms than exporting raw fish or mushrooms.

  • Processed food can be fortified with minerals and vitamins to fight the issue of malnutrition in the population. 

  • According to UN Report, 40% of food is wasted due to post-harvest losses. However, this loss can be contained with the help of food processing close to the farm-gate.

  • Modern techniques like flash freezing, vacuum packaging and dehydration help retain nutrients.

  • It increases the food choices available to the consumer. For example, with the help of the food processing industry, consumers can enjoy a meal of carrot (a winter vegetable) even in the summers.

  • India can export agricultural products to other countries and earn substantial foreign reserves. E.g., Indian Basmati has massive demand in the Middle East, Indian wheat has high demand in Iran, Spices are considered exotic produce in the EU and North America. 

For India, it is a strategic sector that connects the farm to the fork, and the village to the global market.


  • After Independence, India’s focus was on building a self-reliant industrial base (especially capital goods industries).
  • Despite agriculture contributing 48% of GDP in 1950-51, agriculture and food processing remained neglected.
  • Food Processing Industry was virtually non-existent, except for basic flour mills, oil mills, and small-scale cottage industries.
  • 1960s food crisis forced the government to shift focus towards agriculture and self-sufficiency in food production.
  • Major developments included Green Revolution (1966 onwards, creation of Buffer Stock, land reforms etc. But government’s focus was not on Food Processing Industry.
  • The 1991 Economic Reforms (Liberalization, Privatization, Globalization – LPG) became a watershed moment for all industries, including food processing.
  • Food processing identified as a “Sunrise Sector” due to its high growth potential, employment creation ability, and export opportunities. Major Government initiatives started (like Mega Food Parks, Agro-Processing Clusters, etc.).

The Food Processing Industry (FPI) in India holds tremendous potential but remains underdeveloped compared to other countries like the USA and China.

Due to the well-developed agriculture sector and diverse agro-climatic conditions, India has abundant raw materials required for Food Processing Industry. E.g., India is

Ranked 1Milk, Banana, Guava, Papaya, etc.
Ranked 2Rice, Wheat, Potato, Green Peas, Sugarcane, Tea etc.
Among top fiveCoffee, Tobacco, Spices etc.

India’s diverse natural endowments support year-round agricultural production.

  • 46 types of soils (e.g., alluvial, black, red soil) are present in India.
  • More than 26 types of climatic conditions are present in India (from tropical to temperate). Hence, India can cultivate a large variety of fruits, vegetables etc.
  • India has a large coastline suitable for the development of the fishing and seafood processing industries.
  • A variety of animals like cows, goats, chickens, lambs etc., are found in India.

The demand for processed food in India is high because of the following reasons 

  • India has a growing youth population that doesn’t shy away from trying new products.
  • The number of nuclear families has been increasing, and as a result, they have less cooking time.
  • Due to rising income and the creation of the middle class, a large population can afford processed foods.
  • Media penetration can help to create demand for processed food.

  • Many food processing sectors earlier reserved for small scale industries have been de-reserved.
  • FDI limit has been relaxed.
  • The government is promoting the FPI sector with various schemes like Pradhan Mantri SAMPADA Yojana. 
  • Many states have overhauled their APMC Acts and allowed contract farming to promote Food Processing Industry.

The Food Processing Industry is less developed in India, corroborated by the following stats

Country%age food processed
India6%
China~20%
USA~70%
  • Most of the Food Processing Industry in India is in unorganised sector. Food Processing Units are small in size. As a result, they can’t reap the benefit of economies of scale, like negotiating the price with the supplier, bulk purchase inputs, or invest in large-scale infrastructure.

  • The number of HACCP or Codex certified laboratories in the country is insufficient. The Indian labs aren’t equipped to test antibiotic residues and toxic contaminants, due to which Indian products face frequent rejections from the US and EU.
Obstacles to FPI in India

  • Due to cultural factors and the traditional mentality that fresh means nutritious, Indians prefer freshly cooked products compared to packaged products. It negatively impacts Food Processing Industry.

In India, Packaging cost is very high, which discourages the food processing industry. E.g.

Processed FoodPackaging cost as %age of total cost
Potato Chips20%
Fruit Juice19%

High packaging cost increases the final retail price, making processed foods less affordable for lower-income groups.


  • Legal barriers (like restrictive APMC Acts) in many states prevent easy procurement of raw materials directly from farmers. This increases procurement costs, middlemen dependency, and supply uncertainties for processors.

  • Logistics cost in India is around 12% of the total product price, much higher than developed countries (6–8%).
  • Poor last-mile connectivity, high fuel costs, and overburdened road networks add to the problem. Indian National Highways, though forming only 2% of total road length, carry 40% of cargo, causing severe congestion. This delays transport of perishables, leading to spoilage and wastage.

  • India suffers from a chronic shortage of cold chain and post-harvest management infrastructure.
  • Additionally, cold storages are mostly concentrated in a few states (like UP, Punjab, Maharashtra) and are largely used for single commodities like potatoes, neglecting other perishables.
Cold Chain Infrastructure
  • A Cold Chain refers to a temperature-controlled supply chain system that ensures the storage, transportation, and distribution of perishable products (like fruits, vegetables, dairy, fish, meat) at specific temperature ranges, from farm to fork.
  • It includes:
    • Pack-houses near farm gates
    • Cold storage warehouses
    • Refrigerated trucks and containers

  • In India, the tax on processed food is disproportionately high. It has to be noted except India; no country distinguishes between branded and unbranded food sectors as far as taxation is concerned.
Wrong Taxation of Processed Food in India
  • This discourages branding, packaging, and organized sector growth.

  • The Food Inspectors cause harassment and demand bribes under the provisions of outdated acts.
  • Result: Fear of inspections keeps small processors in the unorganized and informal sector.

  • There is a lack of a trained workforce in the Food Processing Industry as few universities offer special courses for food processing. Hence, there is a shortage of food technologists, quality control experts, cold chain managers, etc.

  • Post Harvest losses in India are between 10-25% of the produce, which is significantly higher than first-world nations.

India’s Food Processing Industry is a classic case of “High Potential but Low Performance”. While the agricultural base, market demand, and government focus are strong enablers, the structural, logistical, regulatory, and infrastructural obstacles hold it back.


  • FSSAI (Food Safety and Standards Authority of India) was established as a statutory body under FSSAI Act, 2006.
  • FSSAI Act replaced outdated food laws like the Prevention of Food Adulteration Act (PFA) and other old food-related “Orders”.
  • FSSAI is responsible for:
    • Guidelines: Frame and enforce scientific food standards + Set guidelines for food lab accreditation
    • Advisory Role: Provide scientific advice and technical support to Central and State Governments.
    • Survey: Collect data on food consumption, contamination, biological risks, etc.
    • Human Resource Development: Conduct training for food business operators and other stakeholders

Why FSSAI Became an Obstacle for FPI Growth?

The ‘Maggi Row’ (2015) highlighted serious gaps in both regulatory oversight and unnecessary red tape.

  • Approval Delays: Slow clearance of new food products discourages investors
  • Arbitrary Norms:  FSSAI’s packaging and labelling rules differ from global standards, leading to product rejections
  • Discretionary Rejections: Clearances often withheld for petty reasons, increasing costs and time for companies
  • Regulatory Failure: Example: Maggi was initially FSSAI-approved, but later failed safety checks, raising doubts about FSSAI’s testing processes

  • Set up in 1960s by FAO (Food & Agriculture Organization) and WHO (World Health Organization).
  • Governing Body: Codex Alimentarius Commission (CAC)
  • Headquarters: Rome, Italy
  • Members: 189 countries including India
  • When India exports food items like fruits, groundnuts, or seafood to countries like the USA or European Union, these countries check if the food meets international safety and quality standards made under Codex Standards.
  • HACCP
    • Full Form: Hazard Analysis and Critical Control Points
    • It is an international food safety certification system adopted by the Codex Alimentarius Commission (under FAO & WHO).
  • Many Indian food exports fail these tests. Common reasons include
    • Shrimps : Found with Antibiotic Residues
    • Groundnuts : Contain Aflatoxins (harmful natural toxins from fungi)
    • Fruits: Contaminated with Fruitflies (major pest concern abroad)
Indian Food Exports Rejected - Codex- HACCP

Recognizing the gaps mentioned above, the Government of India has taken several steps over the years to boost the Food Processing Industry (FPI)—an important bridge between agriculture and industry.

  • The key government department responsible for the food processing sector is the Ministry of Food Processing Industries (MoFPI).
  • It runs various schemes to promote food processing industry in India.

  • The full form of SAMPADA is: Scheme for Agro-Marine Processing and Development of Agro-Processing Clusters
  • Year of Launch: Launched in 2017
  • Budget Allocation: ₹6,000 crore was allocated for the scheme

Why was SAMPADA launched?

  • India produces huge amounts of fruits, vegetables, grains, dairy, and marine products. But according to estimates, 30-40% of this is wasted due to lack of storage, cold chains, and processing facilities.
  • SAMPADA was designed to solve this problem by creating infrastructure, reducing wastage, generating jobs, and promoting value addition.

Major Schemes under SAMPADA (Umbrella Scheme)

SAMPADA combines and integrates all major schemes run by the Ministry of Food Processing Industries (MoFPI).

Sub-schemeFocus Area
Mega Food ParksCreating large industrial zones for food processing with facilities like cold storage, testing labs, and logistics support (dealt in detail below)
Integrated Cold Chain and Value Addition InfrastructureSetting up modern cold storage chains, reefer vans (refrigerated trucks), and packaging centers to prevent spoilage of perishable items.
Food Safety and Quality Assurance InfrastructureBuilding food testing labs and quality control facilities to meet domestic and international food standards 
Infrastructure for Agro-Processing ClustersDeveloping small-scale food processing clusters in rural areas to encourage local entrepreneurship and rural employment.
Creation of Backward and Forward LinkagesConnecting farmers (producers) with food processors and linking processors with retailers/exporters.
Creation of Food Processing and Preservation CapacitiesEncouraging private companies and cooperatives to set up new food processing units or expand existing ones.
Operation Greens (TOP Scheme)Launched specially to tackle price volatility in Tomato, Onion, and Potato (TOP) crops by building storage, transportation, and processing facilities.

Objectives of PM Kisan SAMPADA Yojana 

The government aims to achieve multiple goals through this single umbrella scheme:

  • Reduce Food Wastage: India loses food worth thousands of crores annually due to lack of storage and processing. SAMPADA focuses on creating infrastructure to minimize this loss.
  • Employment Generation: SAMPADA creates direct employment in factories, logistics, and storage units, and indirect employment for farmers, transporters, and packaging industries.
  • Increase Farmer Incomes: By offering farmers better prices for their produce and creating new markets for processed goods, SAMPADA aligns with the goal of doubling farmers’ income.
  • Encourage Private Investment: The scheme offers financial assistance to private companies, farmer groups, and cooperatives to invest in food processing infrastructure

  • Mega Food Parks are large, well-equipped industrial zones where farm produce is collected, processed, tested, packaged, stored, and transported—all in one integrated facility.
  • Launched under the Ministry of Food Processing Industries (MoFPI), MFPs aim to provide modern infrastructure for food processing close to the production areas (farm gates).

How does a Mega Food Park work? (The Hub-and-Spoke Model)

Think of it like this: Imagine a big hub (Central Processing Centre – CPC) surrounded by many small satellite points (Collection Centres and Primary Processing Centres

ComponentRole
Collection Centres (CCs)Small hubs in villages where farmers deliver their produce for initial aggregation.
Primary Processing Centres (PPCs)Early-stage processing happens here—like cleaning, sorting, grading, and packing. Facilities like refrigerated trucks also start from here to transport goods further.
Central Processing Centre (CPC)The main industrial unit with modern facilities for full-scale food processing, quality testing, value addition, packaging, cold storage, and dispatch to markets.
  • This Hub-and-Spoke Model ensures minimal time delay and prevents spoilage at every stage.

Financial Provisions

ProvisionDetails
Project Cost Sharing– General Areas: 50% of project cost covered by Government (excluding land cost) – North Eastern States: 75% covered
Maximum Government Grant₹50 crore per project
Minimum Land Requirement50 acres (Land cost excluded from project grant)
Execution ModelImplemented by a Special Purpose Vehicle (SPV) which can include farmers’ associations, private investors, financial institutions, and state government agencies as equity partners.

Challenges / Problems 

Despite the good intentions, implementation hasn’t been easy.

  • Land Acquisition Issues:  Acquiring a continuous 50-acre plot, especially near production areas, is tough. Also, changing land use from agriculture to industrial takes time.
  • Attracting Stakeholders:  SPVs struggle to attract Primary Processing Centres (PPCs) and Collection Centres (CCs), making the network incomplete.
  • Power Shortages: Some MFPs (especially in UP) shut down due to inadequate electricity supply.
  • Finance and Credit Bottlenecks: Banks hesitate to fund MFP projects as the concept is new and many projects struggle to achieve financial closure.
  • Quality of Raw Materials: Lack of uniform quality in farm produce affects food processing units inside MFPs, which need consistency for mass production.
  • APMC and Contract Farming Restrictions: Many states haven’t reformed APMC Acts, making direct purchase from farmers difficult. First sale often still has to happen in APMC Mandis.
  • Export Connectivity Weakness: Limited focus on global value chains. Poor logistics and infrastructure limit India’s food export potential.

Way Forward 

To make Mega Food Parks successful:

  • Flexibility in Land Requirements Reduce rigid 50-acre requirement or allow phased land acquisition.
  • Land Use Reforms: Fast-track the process to convert agricultural land for industrial use.
  • Encouraging Contract Farming: Promote legally binding agreements to ensure consistent supply and quality from farmers.
  • Private Sector Financing: Allow SPVs to raise capital more easily from private investors and international partners.
  • Power Infrastructure Development: Ensure uninterrupted power supply in rural areas where MFPs are located.
  • Link to Global Value Chains: Upgrade quality standards, logistics, and infrastructure to attract foreign investors and boost exports.

  • Launched: March 2022
  • Ministry Involved: Ministry of Food Processing Industries (MoFPI)

How does the PLI Scheme work?

  • The government gives financial incentives (cash back/subsidy) to companies based on how much they increase their production and sales of eligible food products every year over a base year.
  • This reward (incentive) is linked to actual output performance, not just promises or paperwork.

Target Sectors under PLI  Scheme for Food Processing Industry

The scheme focuses on sectors where India can become a world leader:

High Growth Potential SegmentsExamples
Marine ProductsFrozen seafood, prawns, fish fillets
Processed Fruits & VegetablesPackaged mango pulp, tomato puree, frozen peas
Ready-to-Eat / Ready-to-Cook ProductsPackaged curries, instant mixes, frozen parathas
Others (Indian Brands for Global Promotion)Indian snacks, ethnic food products

  • Full Form: Krishi UDAN = Krishi Ude Desh ka Aam Nagrik
  • Launched: October 2021
  • Aim: Boost air transportation of perishable agricultural products (like fruits, vegetables, fish, meat, dairy, processed foods, etc.)
  • Focus Regions:
    1. Hilly Areas
    2. North Eastern States
    3. Tribal Areas
    4. Other remote locations

  • Budget 2018: Operation Greens announced  under Ministry of Food Processing Industries 
  • It is modelled on the lines of Operation Flood (for milk) for enhancing production & reducing price volatility of fruits & vegetables
  • It was started with Tomatoes, Onion and Potatoes (TOP). But the scope of the scheme has been increased to 22 perishables , including mango, apple, garlic, ginger, etc.

One of the biggest hurdles the Indian Food Processing Industry faces – Shortage of Funds and Investment.

FDI100% FDI is allowed in Food Processing Industry
NABARDOffers refinance facilities for food processing, agri infrastructure, development
SIDBIGives loan to Micro Small and Medium Enterprises (MSMEs) in the country
MoFPIProvides capital grants and financial assistance under schemes like Mega Food Park Scheme (up to ₹50 crore per project) and PM Kisan SAMPADA Yojana.
Venture Funds/Angel investorsNon-existent for food processing sector.

Despite these measures, finance is still a major bottleneck for the Food Processing Sector.


  • A farmer in Punjab grows tomatoes. A ketchup company in Delhi needs tomatoes. A grocery store in Bangalore wants to sell that ketchup. What connects all three? The Supply Chain.
  • Supply Chain = system that links company with suppliers & customers

Think of a river 

  • Upstream = Where the water (inputs) comes from
  • Downstream = Where the water (output) goes
Point of ReferenceUpstream (Who gives input)Downstream (Who buys output)
FarmerSeed companies, fertilizer suppliersMiddlemen, mandis, food companies
Food Processing CompanyFarmers, mandi agents, packaging suppliersDistributors, wholesalers, retailers, customers

So, Upstream = Input Side, Downstream = Output Side.

Supply Chain Management of Food Processing Industry

TypeMeaningWhy?Real Example
Backward IntegrationCompany expands towards raw material sourceTo get cheap, steady, uniform-quality supplyAmul creating village milk cooperatives
Forward IntegrationCompany expands towards final customerTo control sales and customer experienceAmul opening own ice cream parlours and pizza outlets
Both (Vertical Integration)When a company controls both upstream and downstreamFull control from farm to customerShell Oil owning oil wells + refineries + petrol pumps

Unlike giant oil companies or global food chains, India’s food entrepreneurs are mostly small players.

ReasonExplanation
Lack of FundsVertical integration needs huge capital investment, which small units don’t have.
APMC LawsOutdated Agricultural Produce Market Committee (APMC) Acts in many states force farmers to sell only via mandis. Companies can’t buy directly from farmers easily.
Infrastructure GapsLack of cold chains, warehouses, and transport facilities makes managing the whole chain difficult.

Whenever there is a question on the Food Processing Industry (FPI) in Mains (GS3), ALWAYS structure your answer by covering these three stages:

Think of everything before raw material reaches the factory, like:

  • Agricultural inputs
  • Crop variety
  • Contract farming challenges
  • Post-harvest losses
  • Storage and transport issues
  • Farmer-level problems

Think of what happens inside the food processing units, like:

  • Infrastructure gaps (Cold chain, Mega Food Parks etc.)
  • Financial issues (FDI, NABARD, SIDBI etc.)
  • Regulatory hurdles (FSSAI, Codex, HACCP)
  • Technology, skill gap, and R&D
  • High packaging and logistics cost
  • Quality control and certification

Think of everything that happens after food is processed, like:

  • Supply chain and distribution network problems
  • Export barriers (like SPS, Codex issues, rejections in EU/US)
  • Cold chain gap in retail
  • Consumer awareness and preference for fresh over processed food
  • High logistics and retailing cost
  • Marketing and branding challenges

After covering the three stages, always conclude with:

  • Infrastructure improvement
  • Policy reforms (APMC, FDI, contract farming, etc.)
  • Cold chain and logistics investment
  • FSSAI and quality standard reforms
  • Promoting exports and integration with the global value chain
  • Consumer awareness and retail ecosystem strengthening

India is the world’s second-largest producer of fruits and vegetables. Despite this, the share of processing remains below 2%, leading to significant post-harvest losses, farmer distress, and missed export opportunities. The problems can be analyzed at three levels – upstream, processing, and downstream stages.

Food Processing Industry Case Study )UPSC Economics)

Before any fruit or vegetable reaches a food processing factory, it goes through multiple stages like cultivation, harvesting, collection, and transportation. These stages are collectively called the “Upstream” part of the supply chain.

Simply put: Upstream = Everything that happens before raw materials (fruits/vegetables) reach the processing company.

1. Wrong Varieties for Processing

  • Most of the fruits and vegetables grown by Indian farmers are not suitable for industrial processing.
  • For example:
    • Indian oranges are often too bitter to make packaged orange juice.
    • Indian potatoes are not of uniform size and have high sugar content, making them unsuitable for making chips or French fries like you see from brands like Lay’s or McCain.
  • The government and food companies need to promote new crop varieties that meet industry standards.

2. Lack of Direct Link Between Farmers and Companies (Contract Farming Issues)

  • In most parts of India, food companies can’t directly sign contracts with farmers to grow specific quality or varieties of crops because of old APMC (Agricultural Produce Market Committee) laws, farmers are forced to sell their produce in government mandis. This prevents food processing companies from supplying uniform seeds, giving inputs, and buying produce directly.
  • Impact:
    • No control over quality
    • No steady supply
    • Farmers don’t get long-term price assurance
    • Companies can’t plan production smoothly
  • States should relax APMC rules and allow contract farming. This way, companies can partner with farmers for better, uniform quality raw material.

3. Inadequate Cold Storage Facilities

  • Fruits and vegetables are perishable by nature. Without proper cold storage, they start rotting within a few days. India faces a severe shortage of cold storage infrastructure.
  • This leads to:
    • High post-harvest losses
    • Distress sales during harvest season
    • Seasonal price fluctuations

Solution:

  • Provide subsidized loans, tax benefits, and affordable electricity rates for cold storage units.
  • Encourage private sector participation.

4. Poor Transport Infrastructure

  • Even after harvest, the transportation from farm to processing unit is full of hurdles owing to
    • Poor village roads
    • Lack of refrigerated vans (called Reefer Vans)
    • Railways don’t run enough special freight trains for horticulture products
  • Solutions:
    • Improve rural road network
    • Offer easy loans to buy reefer trucks
    • Indian Railways should run more horticulture trains on priority routes.

Unless we fix these upstream issues, food processing companies will continue to struggle with poor quality inputs and erratic supply, leading to low capacity utilization and higher costs.


Once the fruits and vegetables leave the farm and reach the food processing company, the next stage is “Processing”. This includes steps like cleaning, grading, cutting, freezing, juicing, preserving, and packaging. But the Indian Food Processing Industry (FPI), especially for fruits and vegetables, faces many challenges at this stage too.

1. Underutilized Processing Units

  • Many food processing factories are running at less than full capacity. For example: A juice processing plant designed to process 100 tons per day may end up processing only 40-50 tons.
  • Why? Because raw material doesn’t arrive in required quantity or quality at the right time.

2. Inconsistent Quality of Raw Material

  • Even when raw material comes, quality is inconsistent. For example:
    • Tomatoes may have different water content
    • Potatoes may differ in size
    • Oranges may vary in taste and acidity
  •  Why does this matter? Inconsistent quality makes it difficult to produce a uniform final product. For industries like chips, juices, or frozen vegetables, standardization is critical to meet consumer expectations and export standards.

3. Outdated Technology

  • Many small and medium-sized food processing units use old machines, manual handling, and low-tech preservation techniques.

4. Food Safety Compliance Issues

  • For food exports, companies need certifications like HACCP (Hazard Analysis and Critical Control Points). But most Indian processing units lack such certifications.
  • Why?
    • Lack of trained manpower
    • Poor awareness
    • Expensive certification process
    • Lack of accredited testing labs nearby

Once the fruits and vegetables are processed (like cut, frozen, juiced, packaged), the next challenge is getting them to the market or to the final consumer. This is called the “Downstream” stage. But in India, the downstream supply chain for processed fruits and vegetables faces several issues.

1. High Transportation and Export Costs

  • For perishable fruits and vegetables like strawberries or mangoes, air transport is preferred for exports. However, in India:
    • Air cargo costs are very high
    • There are extra charges like fuel surcharge, handling fees, and terminal charges
  • Even when the product is suitable for sea transport (like potatoes or onions), India’s port handling charges are very high compared to other countries.
  • Result: Indian fruits become more expensive in foreign markets, reducing their demand.

2. Rejection in Foreign Markets due to Quality Issues

  • Developed countries like EU and USA follow strict quality standards (Codex standards) for imported food products.
  • Indian fruits and vegetables face frequent rejection in international markets due to non-compliance with Codex standards and WTO SPS measures.

3. Poor Domestic Marketing Channels

  • Consumer Awareness is low:
    • Most Indian consumers still prefer fresh, unpackaged produce
    • There is lack of trust in packaged food, especially for fruits and vegetables
  • Retail infrastructure for processed food is weak:
    • Few dedicated outlets for selling frozen peas, ready-to-cook veggies, or fruit pulps
    • Rural areas are still untapped markets for processed food

4. Limited Export Branding

  • India has not built strong global brands for processed fruits and vegetables, like Del Monte or Dole from other countries.

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